It doesn’t matter what kind of business you own, with an effective website you have a 24/7 salesperson. Not only is a high-quality website a way to build a strong brand for yourself, but when it’s set up properly it can sell to people while you sleep. Sure, this all sounds too good to be true, but there are some simple changes you can make to improve your website conversions. Here’s our list of what you need to improve to make your website your 24/7 salesperson.

Sharpen your copy

One of the first things you need to do to improve your website is make your copy stronger. You can do this by reviewing your website and some of your favourite websites to see what’s working well. Have a look at how other businesses tell you their story in an engaging way. Do they have a specific brand voice and taglines throughout their website? Or, is their website quite visual using simple headings to get their point across? They key here is deciding what kind of voice you want your business to have and making sure this is reflected in your copy. A great way to start this process is by making a list of what you want people to feel when they visit your website. 

Clean up the design

With so many drag and drop website design builders available today, it’s never been easier to have a clean and attractive website. To make sure your website is your 24/7 salesperson, review your website and identify pages and sections that are too cluttered. Once you’ve identified these areas, either delete the pages or move the information onto separate pages. You could even look at how to represent some of the cluttered parts of your website with a clean infographic. 

Another big part of cleaning up your website’s design is making sure the colour palette is consistent. You can do this by sticking to the colour palette in your chosen website builder or by creating a colour palette for your business brand. If you don’t want to hire a graphic designer for this, search on Pinterest for inspiration or create some branding guidelines for yourself in Canva. The key here is picking a handful of colours and making sure they’re consistently displayed across your website and other marketing channels.

Show your friendly face

People want to see the face behind a brand before they buy. Even if you own a restaurant or bar, you can use your about page to share a photo of yourself and your story. Include details about why you started your business and how you got your start in the industry. This also provides further information to people such as journalists and marketing professionals who may be looking for business owners to profile. 

Add call-to-action (CTA) buttons

Once you’ve improved your website copy and design, you need to make sure you have CTAs throughout your website. CTAs tell people what to do next when they’re on your website. This could be a button or contact form, just make it easy for people to engage more with your business. For example, if you have an online store, you could add a CTA button to sign-up to your mailing list for $10 off a customer’s first order. For restaurants and bars, your CTA will be about drawing customers to your venue. In these scenarios, make your CTAs a simple process for people to book a table or download a voucher to use on their first visit to your business.

Make it easy for people to get in touch

Not everyone who visits your website will buy straight away. Instead, some people will want to contact you and ask some questions. This is also a way for people to social proof your business and make sure there’s a human on the other side of your fabulous website. Make your contact forms simple and clean, or provide a general admin email address for people to get in contact. This also provides a way for people to get in touch about opportunities for your business such as media engagements.

You don’t need to be a web development or design expert to make your website your 24/7 salesperson.  Simply work your way through the steps above and put yourself in your customer’s shoes to create a website that draws people into your business.

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