As a business owner, you need to understand how to market yourself even if you hate sales. And while sales and marketing might leave you feeling nauseous, there are some things you can do to improve. Here are our top tips for learning how to market yourself even if you hate sales.
Figure out where your audience spends their time
The first step in learning how to market yourself even if you hate sales is finding a receptive audience. If you’re starting with online marketing strategies, think about where your audience would be spending their time online. For example, if you’re a small consulting firm, lots of your potential clients probably spend time on LinkedIn. On the other hand, if you run an e-commerce business selling clothing to millennials, Instagram is an excellent place to focus your efforts. By taking the time to find your audience, you’ll ensure you’re talking to people who are interested in your offerings.
Pick a marketing channel and stick to it
Whether it’s daily stories on your Instagram account or weekly blog posts on your website, you need to pick a marketing channel and stick to it. Picking a channel that aligns with your personality and that you enjoy using will make this process so much easier. So, if you’re someone who can’t stop talking, why not record a video sharing some tips about your industry? You could do this on Instagram, YouTube, Facebook or LinkedIn depending on where your audience spends their time. Alternatively, if you enjoy writing, try publishing blog posts on LinkedIn or your website.
The key with being consistent on your marketing channels is building up an audience and becoming a trusted expert in your industry. This helps you subtly sell without having to employ the slick sales tactics you probably want to avoid.
Ask questions and actively listen
While this step seems simple, asking the right questions and actively listening are two things many businesses forget to do. This is where you can set yourself apart and build strong networks. Not only does asking questions help you learn about your potential customers, but actively listening shows your care as well. Like the step above, being able to ask questions and let someone talk helps to build trust and, quite often, this will do the selling for you.
Have an offer
Once you’ve reached the stage where you’ve spoken to someone, and they’re interested in your products or services, you need an offer. Make this clear and communicate it in a way that demonstrates how it will help them. Depending on your offer, this can be delivered in a few ways. If you know your written word is strong, and you’re worried about selling over the phone, send your potential customer a quote via email. Just don’t forget to follow up with a phone call checking if they have questions. Again, this goes back to the step above of being available to speak to people so you can build trust.
Alternatively, if you know your offer will be stronger if delivered over the phone, make the offer to your customer. And don’t forget to keep it succinct. Tell the person what you’re offering, how it will help them, the price, and when they need to confirm if they’d like to move ahead.
By following the steps above, your marketing and sales strategy will be focused on building trust with your audience to grow your business. It will also ensure you’re showing up in places where your potential customers spend time. This strategy of focusing on where your customers spend time and the communication styles that align most with your personality is crucial. It will help you to become a sales and marketing professional even if you hate sales, plus it will build trust with your audience.
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