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Influencers: The New Word-Of-Mouth For Retail Marketing

Influencers: The New Word-Of-Mouth For Retail Marketing

by Andy Cohen | Sep 25, 2018 | BMC News, Marketing Insights

You need a handyman, so you go straight to Google right? Wrong. Most likely you will phone a family member or get a referral from one of those other Friends of yours – you know – your ‘nearest and dearest’ on Facebook. The reason is simple. When it comes to...

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